Wood Underwear

Look around. Women have....well, everything. Men have ‘big-box-store-cheap-unstylish-3-packs’ or an ‘only-if-I’m-gonna-get-lucky-$40-special’. No longer. Now, there is Wood Underwear^®.

What’s the story? It’s brief. Quite frankly, men don't have enough options...especially compared to women's options for shopping.

Admit it: you heard “Wood” & started to rif. Right? We wanted a name to have fun & grow with. Being outdoor people, a link with beach, ocean & snow sports was natural. It embodies our brand:  fun, keep-it-real, aspiration to push further no matter your sport, level or age. It’s also about fashion, or our slightly irreverent take on it.